Target has set a new standard this year for Christmas advertising that, although admittedly humorous, consistently send a message that Christmas is about spending. It doesn't take more than a moment to hear the messages that these commercials are sending us in the weeks leading up to Christmas:
- Gifts are not about relationship, they are about the price tag.
- Don't be thoughtful or original...spend money on a Target-sold gift.
- Worrying about the recession or finances is unnecessary if you're running up debt at Target's low prices.
- The happiness of children or loved ones is dependent not upon what we can give them, but upon what we can purchase for them at Target.
Take a moment to watch these commercials...and then keep them in mind as you determine how you will be a gift giver this Christmas.
Maybe there's another option?
